If you happen to watch network TV, you are likely to be subjected to the audiovisual creation Comcast is attempting to use for advertisements.
Video #1
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For me, these ads are incredibly wasteful and wrong.
I believe they are wasteful because I believe that the overwhelming majority of people don’t choose Comcast because they are best, but because they have almost no choice.
I believe they are wrong because they are attempting to confuse the benefits of roads with the benefits of destinations.
One of the wonderful distinctions of the internet is that people recognize that getting your internet service is the road; it isn’t where the stuff is … it is just how you get your stuff.
Alas, the cable companies don’t want to be “how you get your stuff”. They also want to be the provider of the stuff itself.
Sorry. I don’t want Comcast to be affiliated with the destinations on the internet in any way shape or form. I just want them to give me a functional road to get there.
Things will be a lot better when this finally ends.
