Learning From Examples (Not!)
Posted in Advertising, Customer Service, Internet Marketing, TED, Websites
Wednesday, December 31st, 2008 by James S. Huggins

A few minutes ago a friend called. Seems that Sir Ken Robinson will be speaking in Dallas. I’ve previously blogged about him at http://www.myephemerae.com/do-schools-kill-creativity. So being interested I Googled him  and “Dallas Museum of Arts” and found this page: http://snipurl.com/9bo6m.

(The actual URL is WAY too long to type … http://dallasmuseumofart.org/Dallas_Museum_of_Art/Experience/Arts___Letters_Live/ID_008546 … but let’s just ignore that for now.)

Ignoring the length of the URL for a minute, take a look at the page. Now start the stopwatch. Try to buy a ticket. See how long it takes you to buy a ticket. I haven’t yet figured it out yet. Should be a one-click process … as in “click here to buy a ticket”.

In addition, notice that the page mentions his TED presentation. Why doesn’t it link to it? (See http://snipurl.com/9bo1l and http://snipurl.com/9bo2o) . Doesn’t seem to link to his website either. (http://www.sirkenrobinson.com) Wonder why. It does show a picture of his new book: The Element. But it doesn’t link to that either (http://snipurl.com/9bo46).

But that isn’t all. See here on the same site: http://snipurl.com/9bomo. Look at Jan 20. A nice description. But no link to the other promotional page and no other links either. And still no link to buy a ticket.

No easy way to buy a ticket. No link to the TED talk that might inspire attendance. No link to the book. No cross links within the site. Is it just me, or does that seem wrong?


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