Why Are There Four Zeros? Who Writes This Stuff?
Posted in Marketing
Tuesday, April 13th, 2010 by James S. Huggins

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I do not understand this commercial.

It seems to be about 4 zeros. Yet the commercial only describes 2 of the zeros in the audio.

None of those whom I have asked have been able to tell me what the 4 zeros are for.

Can you?


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1 Comment

  1. Carol says

    1. zero down payment
    2. zero security deposit, which makes no sense because this means no down payment doesn’t it? so it’s redundant.
    3. zero due at lease signing…which really isn’t zero either because the fine print reads..excludes tax/title/license and some other fee.
    4. zero first month payment

    so, i’m with you…seems like there really only should be two zeros….number 1 & 4.

    May 16th, 2010 | #


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